Haven’t been able to decide your career path yet or are you worried that your business is not growing enough?

I might just have the perfect solution for you, “Digital Marketing”.

Now is it just a fancy word or is it the real deal? Well, if you haven’t noticed but Digital or Internet marketing may not have been considered as a fancy skill set in the past but with the advent of the digital age the prospects in digital marketing have grown exponentially.

First you need to understand what digital marketing really is

Digital marketing is any type of marketing of products or services involving any electronic equipment and internet.

Digital marketing uses multiple tools and technologies that enable an organization to assess campaigns, content and strategy to understand what works and what doesn’t.

We live in the digital era, meaning it is no longer cut by traditional marketing techniques. The perfect digital marketing funnel is constantly changing.

The Greek philosopher Heraclitus of Ephesus, once said:

“The only thing that is constant Is change.”

With the everchanging nature of the digital marketing world, this quote still holds true even after thousands of years.

And according to a report the demand for Digital marketers has exceeded the current supply Still confused whether Internet marketing is the right choice for you or not and whether you should pursue a certified course in it? No worries let me introduce to you some of the top reasons why a certified course in Digital Marketing is a wise choice for you, even better than a university degree

• Digital marketing is both the present and the futurein the world of business, so understanding of this sector not only offers you an advantage in the current  job situation, it keeps you on an equal footing with your rivals.

• In this sector there are a lot of work possibilities from expertise in a specific domain like  SEO expert, social media manager to general handling like digital    marketing strategist, so  it’s a definite plus point to do the same program.

• It can assist you if you want to begin an internet entrepreneurial enterprise and if you    want to enhance your social media presence and it can also help in maintenance of your business.

• In this digital age Internet marketing is on the rise and so is the demand for Digital marketing professionals. Giant companies like Google are always on the hunt for new talent. With a certification in Digital marketing you will be opening the gateway to an array of job opportunities.

• With the increasing demand for professionals in the industry the supply is not enough and that would make you an asset to the company and they would be giving you anything you want including a higher salary.

• Get trained not by teachers who have just read books and not worked a single day in the real world, instead by industry experts with the experience of working and dealing with situations in the real world, because books cannot teach us what experience can.

But that’s just not it, these courses are not just limited to students, if you are an entrepreneur looking for ways to grow your business without making it heavy on your pocket, digital marketing is the goto option for you.

How a course in Digital Marketing can help you grow your business?

Though Traditional Marketing has its own advantages but when it comes to Small and Medium businesses, making a shift to Digital is the better choice for several reasonsThey can reach out a larger audience without spending a lot of funds like they would have to in case of Traditional Marketing.

All they must do is select the city of their choice or select a radius and they are good to go.

“40% businesses claimed that they are getting considerable savings by using Digital Marketing methods of promotion for their products and services.”

• They can reach out a larger audience without spending a lot of funds like they would have to in case of Traditional Marketing.

• In fact, unlike traditional marketing, you can see which channel gave you what quantity of revenues. If you don’t assess which channel gives you the greatest ROI, traditional advertising can sometimes seem like shooting in the dark.
• Compared to traditional marketing channels, digital marketing helps produce greater income. Small and mediumsized enterprises will have 3.3 times better likelihood of extending their workers and businesses using digital marketing methods.
• Target the ideal buyers with digital marketing, you can make sure your content is viewed by the correct customers. SEO enables you to reach those customers who search the internet for appropriate content and  subjects for your company.

“Companies using Digital Marketing techniques have 2.8-fold higher income expectation, according to Google”

So, this is how important Digital marketing has become in this technology driven age and there is not a single iota of doubt in the fact that a course in Digital Marketing will only be an asset in your professional life, whether you’re a student who’s looking for an opportunity to make a career or an entrepreneur looking for a cost effective method to grow their business.

In a dilemma, where to start looking for the right course? Go check out Krademy, their online courses with diversified teaching methods provides an immersive learning experience.