For an effective online ad, the essential part is to guide your user to an attractive landing page. As they say “what people see is what sells”; providing an attractive landing page to the user is very necessary because they do not know what to do with the homepage of the websites. Hence, the right direction for users on the landing page is what makes them buy what you are selling. But before barging in to “how to build a landing page” the initial attention should be on understanding the landing page.
What is a Landing Page?
Determine your target
In online marketing, landing pages are generally linked to social media campaigns, PPC campaigns or e-mail campaigns to amplify the efficiency of the advertisements. To build an effective landing page the first thing an advertiser must do is to determine the goal of the landing page. If the goal is to sale, the landing page should include a link to land on the shopping cart area. If the goal is to provide an online course, let’s say an online web designing training course, then the ad should land on the course features and purchase options. Similarly, if the main aim is lead generation then landing page should include some method for a visitor to get in contact with the company through e-mails, phone numbers, or an inquiry form.
Deciding objective also includes being aware of your audience and the information you’re trying to transfer. Every customer is different, so instead of generalizing the landing page and giving everyone a similar experience, seek different types of landing pages that target explicitly a section of your audience.
For example, if you have a garment business then you can create numerous landing pages based on gender, summer clothes or winter clothes.
Make a Layout
After selecting the aim for the landing page, make a layout as a next step. This layout should include the overall designing of the web-page. In this design it is not necessary to mention fonts, colors or pictures, we are simply trying to examine the kind of content we want, and it’s location on the webpage like a blueprint or a diagram.
This layout is going to help throughout the construction of the landing page, therefore, keep the following points in mind while designing a landing page:
- The elements to include at the top navigation bar at the header section.
- Features and Benefits of your business.
- An About section that defines the services of your business.
- Location and Contact details of your business.
- The copyright information in the footer section.
Develop the Content
Now that the layout is ready, prepare the content for the website according to the positioning of the entities on the webpage layout, which is suitable for your audience and represent the brand precisely.
- A proper headline to capture the attention of your audience that signs in on your landing page.
- Include the features of your business in an informative manner and also mention the significant benefits.
- An attractive and detailed call-to-action for your customers.
- Include lead generation forms and request relevant user’s details.
- Give detail information about the product.
- Include promo codes and discounts offered on the products.
People retain 80% of what they see and only 20% of what they read. Hence, integrating visual content into your landing page is enough to persuade your audience to take the action. Therefore, developing content also includes designing pleasing images, videos or GIF files.
Make your landing page live
Now that you know the goal of developing the landing page, your target audience, the layout of the web-page, the content of landing page as well as infographics; all that left is to place all the relevant elements at the required position and link your landing page to your ads and make your landing page live. An online web designing training course can teach you the art of building an attractive live landing page successfully.
Deciding basic designing terms
These are the additional design specifications that a web-designer can play around to make an attractive landing page:
- Deciding the theme of the landing page based on the mood.
- Defining the color schemes with color theory.
- Selecting the font size and category according to the theme.
Now that you have the general idea of how everything is laid out, you can approach the idea of building an attractive landing page on your own or even if you hire a web designer, it will be easier for you to address your needs and understand the technicality of the work. Although, for deeply understand the prospects of websites prefer an online web designing training course because that course includes all the fundamental aspects of building the landing page such as color theory and themes along with the programming languages like HTML, JQuery, Bootstrap, etc.